Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste. Popular brands [ edit ] Hard Seltzer Market Shares of Popular Brands in the United States [26] Brand Category leading spiked seltzer brand, Mike’s Hard Seltzer, is expanding its presence in the UK this month, having secured listings at Tesco and Morrisons. a b Dimitrakis, Theano (February 17, 2022). "White Claw Marketing Strategy: How the Hard Seltzer Brand Manufactured Viral Growth". NoGood™: Growth Marketing Agency . Retrieved January 31, 2023.

Drty Hard Seltzer’s are not just sugar- and sweetener-free, they’re also one of the few low carb seltzers on the UK market. Personally, we just love the chic cans and the even chicer flavours – raspberry rosé and white citrus. Delicious. Available at Whole Foods,We want to be a company that brings all people, not just “beer people”, together and hard seltzers are an integral part of this.With awareness and demand across Europe starting to increase, we’re well-placed to help retailers tap into this exciting market and strongly believe that hard seltzers have a bright future.” Nanos, Janelle (February 25, 2016). "5th Generation Beermaker Tries to Tap New Market". The Boston Globe . Retrieved April 25, 2020.

Pilkington, P. H.; Margaritis, A.; Mensour, N. A.; Russell, I. (January 2, 1998). "Fundamentals of Immobilised Yeast Cells for Continuous Beer Fermentation: A Review". Journal of the Institute of Brewing. 104 (1): 19–31. doi: 10.1002/j.2050-0416.1998.tb00970.x. A Definitive List Of 32 Hard Seltzer Brands Available In Australia". Boss Hunting. December 31, 2020 . Retrieved December 31, 2020. Served’s low-calorie and lower ABV sparkling alcoholic drinks are made with an ultra-pure spirit, which is paired with British sparkling water and infused with wonky, sustainably sourced fruit that would have otherwise gone to waste. Two tasty flavours are available, raspberry and lime, and they’re just 57 calories each. Served is available exclusively in Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. August 2019 . Retrieved August 3, 2019.Since our initial launch last year we’ve seen tremendous growth in the hard seltzer space. As people in the UK actively try to live healthier lives, they are looking for more options in the ready-to-drink space that deliver on taste but remain light and refreshing, relying on natural flavours. Similarly to beer, fermentation is needed to make these drinks alcoholic. However, instead of yeast converting to glucose, [24] the fermentation process of Hard Seltzers consists of directly fermenting a sugar base. This fermentation process yields a discoloration in the product so effective filtration practices of these colors and odors is necessary. A common filtration process consists of a carbon treatment which uses CARBOFIL RW, RHC or CA filter sheets. [25] This creates a plain alcohol base where flavor can be added afterwards. Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com . Retrieved April 22, 2020. Ledergerber, Bettina (November 2021). "HARD SELTZER BASE: Color and odor reduction with activated carbon" (PDF). Filtrox Ag: 6.