Contagious: Why Things Catch on

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Whooping cough can spread very easily. It's best to call the GP before you go in. They might suggest talking over the phone.

Stories are the most effective way to share ideas and information. As Berger explains, “Information travels under the guise of what seems like idle chatter… we need to… (embed) our products and ideas in stories that people want to tell… [by making] our message so integral to the narrative that people can’t tell the story without it.” Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.” Jonah Berger Contagious Book Review Fuel for creative and strategic thinking, and ammunition for pitches. Our intelligence platform equipsyou with the knowledge to develop compelling strategies, exceptional creativity to inspire teams, proofs of concept to convince clients, and much more. After analyzing hundreds of contagious messages, products, and ideas, Jonah Berger noticed that the same six “ingredients,” or principles, were often at work:When it comes to social currency, this refers to how good or important something makes us look for sharing it. We want to look bright, funny, entertaining, knowledgeable, prestigious etc. in the eyes of others; and therefore, we are more likely to mention those things that make us appear so. Certain talking points are naturally more interesting than others, just as certain characteristics are naturally more noteworthy; however, ideas, products and behaviors can all be presented or manipulated in certain ways to allow them to partake more of each (for example, a blender may not appear so interesting, but highlighting just how powerful it is by way of having it mash-up an iPod can make it appear a whole lot more interesting—and hence more worthy of sharing).

Great marketers know that the best marketing is conversational. Trying to “spread the word” about a product, service, or idea helps create a trigger that serves as an everyday reminder. For decades, a magazine subscription label was one of the biggest triggers in consumers’ minds.If whooping cough is diagnosed within 3 weeks of the infection, you'll be given antibiotics to help stop it spreading to others. Antibiotics may not reduce symptoms. Contagious provides…interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious ” — New York Times