Consumers continue to want the Bud Light brand to concentrate on the platforms that all consumers love, and we are doing just that through investing in partnerships with the NFL, Fields of Honor, news platforms, college football, and our recently announced return to partnering with the UFC. Two, they want Bud Light to focus on beer. [62] A beer with caffeine, ginseng, guarana and alcohol. It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21. this brand is in decline. It has been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light... It's like, we need to evolve and elevate this incredibly iconic brand. And my... what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. [22] Dylan Mulvaney Goldstein, Steve. "Bud Light controversy continues to weigh on Anheuser-Busch InBev". MarketWatch . Retrieved November 1, 2023. Budweiser Malt Liquor Theme with Instrumental". YouTube. Archived from the original on April 9, 2023 . Retrieved January 7, 2020.

Alcohol-free beer: thirst for healthier options fuels jump in

Ritschel, Chelsea (April 4, 2023). "Bud Light praised as 'ally' for partnership with trans TikTok star Dylan Mulvaney". The Independent. Archived from the original on April 4, 2023 . Retrieved April 27, 2023.

What Beer is Similar to Bud Light?

A-B's Cran-Brrr-Rita extended through January". STL Today. Archived from the original on August 20, 2014 . Retrieved April 13, 2014. The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. But such perception has been changed by Bud Light. Apparently, Bud Light is the only beer in the world to have a nutritional label behind it. Isn’t it interesting? Karbach Brewing Co. to Partner with Anheuser-Busch and The High End". Archived from the original on November 3, 2016 . Retrieved November 3, 2016.

AB InBev: Bud Light boycott over transgender influencer ad

On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season. Lastly, he lamented the financial damage done to Bud Light's distributors, wholesalers, and other employees. [61] Bud Ice Light contains 5.0% ABV and 115 calories per 12USfloz serving (1,360kJ/L). It undergoes fractional freezing, which Bud Light does not undergo. It was discontinued in 2010. Otis, Ginger Adams (April 23, 2023). "Bud Light Brewer Puts Two Executives on Leave After Uproar Over Transgender Influencer". The Wall Street Journal. Archived from the original on April 24, 2023 . Retrieved April 24, 2023. The partnership faced a rebuff from the American right and anti-trans groups, who called for a boycott of Bud Light and its parent company Anheuser-Busch. [28] Immediate scrutiny came as social media posts responded to the sponsored video. [29] According to The Washington Post, the advertisement led figures in right-wing media, such as Fox News, to refer to Mulvaney in "disparaging and often in transphobic terms nearly a dozen times over the next three days". [30] External video

Zahn, Max. "Anheuser-Busch to lay off hundreds of workers after Bud Light boycott hammers sales". American Broadcasting Company . Retrieved July 29, 2023. Justin Kendall (January 30, 2019). "Anheuser-Busch Spends Big on Super Bowl LIII". Brewbound. Archived from the original on February 11, 2019 . Retrieved February 10, 2019. a b Goldstein, Steve. "Anheuser-Busch InBev CEO says beer shouldn't be focus of debate as Bud Light sales deteriorate". MarketWatch. Archived from the original on May 4, 2023 . Retrieved May 4, 2023. Phillips, Aleks (May 2, 2023). "Bud Light sales drop again, sparking boycotter celebrations". Newsweek . Retrieved May 7, 2023. Bomb threat made to Budweiser's Van Nuys factory". CBS News. April 14, 2023. Archived from the original on April 22, 2023 . Retrieved April 27, 2023.